الجديد في معرض شنغهاي للسيارات

**grandv8** · 17-05-2009, 12:41 PM

اقتباس:

المشاركة الأصلية كتبت بواسطة ابو عبدالله 2009

===========================

اقتباس:

المشاركة الأصلية كتبت بواسطة ابو عبدالله 2009

اخي الكريم ... اتمنى ان تذكر رابط او موضوع بشأن قضية رولز رايس ضد شركة جيلي الصينيه

رولزرويس تستعد لرفع قضية على جيلي الصينية

السبب تقليد فانتوم

Understandably, that development hasn't been sitting well with Rolls-Royce officials, who promptly got on the horn to their lawyers after clapping their eyes on the GE. While the British luxury firm has stopped short of saying they intend to sue, according to an article in the U.K. Telegraph, a Rolls-Royce spokesman admits "Rolls-Royce is currently keeping its options open and is in consultation with its legal advisers."

At an estimated £30,000 – around $44k USD – for the GE (versus £250,000/$365k for the Phantom), it could be argued that few are likely to confuse the two vehicles, but even still, critics argue that Roller would appear to have a compelling case that cars like the GE are not only intellectual property theft, but that they could also serve to erode brand equity of the genuine article.

اضغط على الشريط لتكبير الصورة .. المقاس الحقيقي 1024x768 .

اضغط على الشريط لتكبير الصورة .. المقاس الحقيقي 1280x963 .

جيلي الصينية ترد على رولزرويس

الرد ببساطة هو ان للوهلة الأولى تظن ان السيارة تشبه فانتوم ولكن عندما تكتشفها فسوف تلاحظ الفرق بالاضافة انه السيارة زهيدة الثمن مقارنة برولزرويس

China's car industry is infamous for its tendency to 'borrow' details from European carmakers, often to the point where the word 'clone' is used with some accuracy. The latest car to catch legal heat for the practice: Geely's GE, a remarkably obvious take on the Rolls Royce Phantom.

But Geely doesn't see the similarity that's got Rolls Royce considering legal action. Geely spokeswoman Zhang Xiaoshu told the AFP, "they are actually different.... people may feel they are the same at the first glance, but the details are certainly different."

Playing fast and loose with concepts like 'different' and 'copying' is a luxury of doing business in China, where the government is notoriously permissive of such infringements. Unfortunately for Geely and other China-based carmakers, however, their progress into other markets will be heavily impeded by legal action in the trademark and copyright-protective jurisdictions of Europe and the U.S. if they continue these antics.

Rolls Royce understands that due to the huge price and quality disparity between the Phantom ($365,000) and the GE ($44,000), there is likely to be very little in the way of confusion or competition between the two, but it is nonetheless keeping its options open. "Our colleagues in Shanghai are taking a serious look at it," a Rolls Royce spokesman told the UK's Daily Mail. "Rolls-Royce Motor Cars is very protective of its brand image and takes seriously any attempt to imitate its products."
__________________